No two clients have the same story.
No two websites should either.

Making sure each site tells its own story

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THE INNER AUTHORITY COLLECTIVE
Read her story here

Jeni works with clients on recalibrating self-image, expanding nervous system capacity, and building the kind of inner authority that doesn't depend on external validation. The new site needed to carry that weight.

We rebuilt everything. New name, new positioning, new site.
She had five small tweaks on the first draft.

Jeni Jonte had been running her coaching business for years. But the direction had shifted — her focus, her offers, her positioning — and her existing site couldn't hold the new vision.

She needed a site that reflected where she was going, not where she started.

A site that reflected exactly what Jeni had in her mind — without her having to fully articulate it. Five tweaks on the first draft. Completed in a week. Copy that speaks directly to the women she's built her work for.
Rebuilt the brand presence from the ground up. New name, new positioning, copy written from scratch. Imagery selected to reflect freedom and emotional expansion rather than process or methodology. Full integration with her course hosting platform, with training and ongoing technical support provided after handover.

what we did

Jeni's work had evolved significantly. Her previous brand no longer reflected the depth or direction of where her business was heading. The new site needed to capture not just what she does, but how it feels to work with her — and integrate cleanly with her course platform.

Challenges

Jeni had been running her coaching business for years under the name Eliminate Impossible. But the work had evolved. Her focus, her offers, and the clients she wanted to attract had all shifted — and her existing brand couldn't hold the new direction.

She came to me mid-pivot, ready to step into something bigger. What she needed wasn't a refresh. It was a complete rebuild.


about the project

click here to see the full site

what jeni said

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the results

What Jeni bought to the project:

  • Logo
  • 4 page brand guideline
  • New Programme Information
  • Completed website questionnaire

She can better see and understand your vision than even you probably can and has an amazing way of bringing it into reality. ....
She's simply a wizard when it comes to developing the perfect website. Celma is the best choice in my opinion for any website development! 

launched performance
Read her story here

Jennifer Hawkins spent years in corporate developing leaders. When she stepped out on her own, her online presence didn't reflect the authority she'd built.

She needed a brand that matched where she was going — and signalled to the right clients that she was the real thing.

about the project

A brand Jennifer could grow into. Eighteen small edits on the first draft. Completed in a week. A site that was ready to convert before she'd officially launched.

Outcomes

Built a cohesive brand identity from the ground up — revised logo, full brand guide, and a multi-page website with copy written to move the right people to act. A lead magnet was built to complement her services. Jennifer and her graphic designer were both trained, with ongoing technical and marketing support provided after handover.

what we did

Jennifer's rebrand needed to feel like a natural evolution — not a departure. The new identity had to reflect her personality, her professionalism, and her approachability, while still connecting to what she'd already built. The site also needed to be independently manageable by her team after handover.

Challenges

Jennifer came in needing a website.

What she got was a complete rebrand, a lead capture system, a website her clients trusted from day one, and training for her and her designer.
Delivered in a week.

click here to see the full site

What jennifer said

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I will be launching my new brand this week and cannot tell you how amazing it was to work with Celma.

Afri digital x
Read his story here

AfriDigitalX is a Cape Town-based digital growth agency with 400+ brands served. When their new brand direction was ready, their website needed to catch up.

The brief was performance-focused — results, metrics, momentum. The site needed to communicate all of it before a visitor scrolled past the first section.

That's what we built.

A site that communicates what the agency does before the visitor has to read a word. Fast, clean, and built to the brief.



Animated graphs and video used to create visual movement and reinforce the performance-focused brand. Copy researched and written from scratch to speak directly to Paul's target market. First draft delivered with only minor tweaks requested. Completed in a week.

what we did

The brief was specific: showcase results, not just services. 

Convey a sense of movement and continuous growth through the design itself. Accurately reflect the new brand identity while integrating social media profiles seamlessly into the site.

Challenges

Paul needed his agency's new brand direction reflected online — clearly, credibly, and with the kind of visual energy that matched what Afri Digital X actually delivers for clients.

The site needed to move. Not just look good — communicate momentum. Performance metrics, client results, continuous growth. All of it had to come through before a visitor scrolled past the hero.

about the project

click here to see the full site

what paul said

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the result

What I appreciated most was her commitment to delivering a high-quality result while keeping the process smooth and collaborative.

m-konsult
Read his story here


25 years of knowledge. One week to make it visible.

Marius Burger is a seasoned CIO, CTO and independent ICT consultant with 25+ years of experience. When he launched m-konsult, he needed a brand and website that communicated the depth of that expertise — clearly, credibly, and fast.

A site that clearly communicates who he is, what he solves, and the value he creates for clients. Launched on Hostinger — a new platform, delivered without compromise.

what we did

Built the brand identity from scratch — cohesive, authoritative, and aligned with Marius's personality and positioning. SEO implemented from the outset. LinkedIn strategy developed for launch and ongoing business promotion. All online elements pulled into a single, coherent presence.
Marius's depth of experience was the asset and the obstacle. The site needed to communicate serious expertise without becoming dense or difficult to navigate. It also needed to reflect his personality — because at this level, clients aren't just hiring a skillset. They're hiring the person.

Challenges

More about the project

click here to see the full site

Marius came with a company name, a logo, and a domain. Everything else needed to be built — brand identity, brand message, positioning, and a go-to-market strategy.

The challenge wasn't the build. It was translating 25 years of complex technical expertise into something his ideal clients could immediately understand and trust.

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what marius said

the result

You managed to translate the essence into a website that truly reflects who I am, the problems that I solve and the value that I create for my clients."

Hospital advisor
Read his story here

When he launched his consultancy, his online presence needed to match that level of authority.

Deep expertise. Built to be visible.

George Schutte has spent decades managing, developing and commissioning hospitals across multiple countries. 

about the project

Outcomes

what we did

Challenges

George came with a logo and a clear area of expertise — hospital management consulting at the highest level. Everything else needed to be built around it.
Brand identity, website, domain, hosting, and all supporting digital elements. A complete online presence, built from the ground up.

click here to see the full site

what george said

The work needed to communicate serious, specialised expertise to a senior audience — hospital executives and healthcare leaders making high-stakes decisions. The brand had to work around an existing logo while still feeling cohesive and authoritative.
Developed a cohesive brand identity aligned with George's expertise and professional standing. Built an easy-to-navigate website that clearly communicated his experience and project history. Domain registration, hosting setup, and all supporting digital elements handled end to end.
A complete online presence where there was none. Every element — brand, site, and supporting assets — built to reflect the depth of 25+ years in hospital management.


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Celma did an excellent job....
She excelled in the quality and innovation of the design and final product. I can highly recommend her.

Helping coaches and consultants bridge the gap between who you are and how you show up online

CONTACT ME

Helping coaches and consultants bridge the gap between who you are and how you show up online

CONTACT ME