completed projects
Launched Performance was founded by Jennifer Hawkins, a corporate professional who has gone the consulting/solopreneur route. She is based in Pacific Northwest, in Spokane, USA and offers coaching for recent graduates preparing to enter the workforce as well as new and mid-level leaders navigating the pressure to perform without the necessary knowledge and tools.
Launched Performance
- A strong, recognizable brand identity.
- A cohesive brand feel, incl. a revised logo.
- A brand guide for future use.
- A first draft of the website for review, where only about 18 small edits, as well as adding a new service were required.
- Full website completed in a week
- Website copy that is clear, easy to understand and calls for action to be taken.
- A lead magnet to complement her services.
- Training for herself and her graphic designer.
- Technical and marketing advice.
Outcomes
- Developed a cohesive brand identity that aligned with Jennifer's purpose, but also made a statement.
- Ensure the final product is professional, easy to navigate and lead clients to take action.
Strategy
- Creating a brand that truly reflected her personality, professionalism and approachability.
- Ensuring the website was easy to manage and update after handover.
- Ensuring her rebrand ticked all of her requirements and was seen as a logical step in her company's growth, without losing its connection with what she has built to date.
Challenges
Working with Jennifer Hawkins from Launched Performance was such an honor. Her commitment to her calling is truly commendable and the way she connected with people are inspiring. We started off with only needing to create a website, but it ended up being so much more. We did a redesign of her brand, and we also did training for her and her graphic designer on how to manage her website after it was completed. I also integrated systeme.io onto her website to allow for easy capture of leads and contacts.
Project Synopsis
click here to see the full site
FEEDBACK
close
m-konsult. was founded at the start of 2025 by Marius Burger, a seasoned CIO, CTO and Independent ICT expert with over 25 years of experience in the Information and Telecommunications Industry.
With extensive experience in IT Strategy, Governance and Compliance, Digital Transformation, Cyber Risk Mitigation, and more, he focuses on managing and implementing complex technology challenges for business.
m-konsult.
- An easy to navigate website that clearly communicated his expertise.
- SEO for his website.
- A LinkedIn strategy for launching and promoting his business.
Outcomes
Strategy
- Developed a cohesive brand identity that aligned with Marius's personality and skills.
- Pull all the different online elements together
- Ensure the the website portrayed his professionalism and expertise.
- Translating Marius' requirements, intent and personality into a effective website that resonates with his ideal client, but also portray his personality.
- Portraying his personality as well as expertise as we were "selling him" at the end of the day.
Challenges
Next Project
Next
previous Project
Last
Project Synopsis
click here to see the full site
Marius is a focused professional that provides the highest level of service and quality and expects the same of those he works with. Working with Marius allowed me the opportunity to extend my platform experience, as he requested that we use Hostinger as a platform. When starting out, Marius had the domain name registered, the platform selected as well as his company name and logo. From there, we needed to determine his brand, his brand message and go-to-market strategy.
FEEDBACK
close
close
Darknet Defence Systems is a South African based cyber security company that has partnered with Arctic Wolf to provide cyber security to the African market.
Darknet Defence Systems focuses on small to medium sized business and was created in 2025 with the sole purpose of offering affordable solutions to those companies that can't afford a full in-house security team.
DARKNET DEFENCE SYSTEMS
- An easy to navigate website
- A tailored-down website with only the needed information as the target market is not IT- and technically orientated.
- Clearly conveying the importance of security for your small to medium sized business.
- A brand identity and logo
Outcomes
- To develop a very simplistic website that speaks directly to their target audience, without fancy wording or jargon.
- Build on the credibility and reputation of Arctic Wolf.
Strategy
- Not having a clear idea of what information to include in their website.
- No specific idea of their brand identify.
- Difference in the views of the founders in the layout of the website.
Challenges
Next
Next Project
Last
previous Project
Project Synopsis
Darknet Defence Systems was co-founded by Keith Williams and Marius Burger, who has been in the IT and Telecoms Industry since 1996. After completing m-konsul's website, I was requested to also design Darknet Defense System's website. Working specifically with Keith on this project was very informative and easy to navigate. I was given full reigns to design and order the information which allowed for the website to be designed and completed within a week.
click here to see the full site
close
close
A specialised Hospital Advisor devoted to helping leaders during high-stakes moments of change, challenge and opportunity. As a professional that have worked in the medical industry for over 25 years, Hospital Advisor offers private hospitals, personal and professional guidance to plan, develop and commission hospitals to help you bring their vision to life and achieve their business goals.
hospital advisor
Outcomes
Strategy
Challenges
previous Project
previous
Project Synopsis
George Schutte is a very accomplished professional with hands-on experience managing, developing and commissioning hospitals. As George did not have a clear idea of what he needed, I was given full reign to direct the design process. With George's input an easy-to-navigate website was created that clearly shows his experience and wealth of knowledge.
I also provided guidance on which platform to use and assisted in setting up his domain name and hosting.
click here to see the full site
FEEDBACK
- Not having a clear idea of what information to include in his website.
- A pre-developed logo, around which the brand had to be developed.
- Limited technical knowledge on the part of the client
- Developed a cohesive brand identity that aligned with George's personality and skills.
- Ensure the the website portrayed his professionalism and expertise and multiple projects completed.
- Develop all online elements to complement the brand identity.
- An easy to navigate website
- A clear brand identity
- An easy to navigate website that clearly communicated his expertise.
- Registration of the domain name
- Set-up of hosting
- Development of various digital elements needed for his business
close
close
"I need a website for my new business, but not sure what to include.
Can you please help me out?"
More Projects
Client brief:
"Celma is highly professional and skilled. Celma was the gem that allowed me to have a digital presence which is so important today." Read more...
Client feedback:
"This is perfect. Thank you"
Client feedback:
- Belinda Carlsson
- Fatima Noordien
"I need a one-pager for the Century City property. Can you please create one and add a Google map as well. "
Client brief:
"Please help out. We need a website for Gradu8Ed. If you can please create a 3 -pager with all the necessary info. "
Client brief:
"Thank you. This will work nicely."
Client feedback:
- Andrew Carlsson
Spacez property group
gradu8ed education group
"I want a website"
40& Fabulous
My brief:
This is my own website and has been a heart project
Client feedback:
- Celma
"We started a company and need a full brand design, logo, style guide as well as collateral."
Client brief:
Nexus HEALTHCARE
"We need to update our look and feel for this year".
Client brief:
ICB
"Celma’s work output is at the highest professional level - highly skilled in design, creativity and execution!" Read more...
Client feedback:
- Dr Biren Valodia
"Thanks Celma! Love it. Will add some freshness to the brand."
Client feedback:
- Barbara Cawcutt
FORTIS accountants
"I need a website for my new business, but not sure what to include.
Can you please help me out?"
Client Feedback
"Celma is highly professional and skilled. Celma was the gem that allowed me to have a digital presence which is so important today." Read more...
- Fatima Noordien
each design is different and tailored according to the specific business
Gradu8ed Education group
"Please help out. We need a website for Gradu8Ed. If you can please create a 3 -pager with all the necessary info. "
Client Feedback
"Thank you. This will work nicely.
- Andrew Carlsson
better home holidays
each design is different and tailored according to the specific business
Client brief:
"Oooo, Celma. I just LOVE it. Thank you so much"
- Fatima Noordien
40 & fabulous
"We need a website please, but I'm not sure what to put in."
Client Feedback
"This is great! Thanks.
- Kobus
"I want a website"
This is my own website and has been a heart project
My Feedback
- Celma
each design is different and tailored according to the specific business
Client brief:
"Oooo, Celma. I just LOVE it. Thank you so much"
- Fatima Noordien
"We started a company and need a full brand design, logo, style guide as well as collateral."
Client brief:
