Ultimate FAQ

While LinkedIn is a great start and a powerful networking platform, a personal website gives you full control over your brand and voice. It lets you showcase your expertise, publish original content, and create a client journey you design, free from third-party platform restrictions.

Most importantly - YOU OWN the platform, and you decide the restrictions AND you can't ban yourself from it ;-)

2. What value does a personal website bring to me as an executive or corporate professional going solo?

A personal site establishes you as a serious professional, builds reputation, and distinguishes you from your competition.
It acts as your digital business card, landing page, authority platform, and lead generator - all in one.

It also acts as a trust factor - people can find you online, and not only on socials. It also allows you to be found by AI, as AI not only uses social pages, but also websites to pull information and answer questions of the public.

3. What’s the difference between a personal brand website and a business website? Should I use my name or a company name?

A personal brand website usually uses your name and highlights your expertise; ideal for consultants, coaches, and speakers.
A business website may use a brand name, ideal if you want to scale, add partners, or sell the business later.

I can walk through the benefits of each and help you choose what fits your goals.

Section 2: Getting Started—Content, Costs, & Planning

4. How much does a professional website cost for a solo professional?

On average, a personalised website can range between $1500–$5000 for solo consultants (depending on features, content, and scope).

Simpler packages or template-based solutions can be less.

To see what I charge, have a look here.
I aim to be as transparent as possible and do provide a contract outlining what is included and can offer options to match your level of investment.

5. How long does it take to launch a basic but professional website?

Typical timelines can range from 2–6 weeks or longer, depending on content readiness and custom features.

But as I know time is money, I design and get your website done within a week. Once the brand board (or home page, whichever you prefer) has been agreed and signed-off and all the needed information has been received by myself, I commit to getting your website done on Showit within a week (5 business days).

6. Can I build my website myself or should I hire a professional designer?

DIY platforms like Wix, Squarespace or Showit are user-friendly and great for simple, temporary sites.

However, if you want a strategic, standout brand, powerful copywriting, and seamless lead-gen, a professional will save you time and avoid costly mistakes.

Something to remember when considering doing it yourself - cost your time:

the time to do research for best practices,
time of learning the platform
the time to do the actual work.
time to test to ensure everything is working.

7. What should my first website include if I’m just starting out?

Essentials:

About/Bio page
Services/What I Do,
Contact/Inquiry form,
Professional photo(s),
Testimonials,
Clear Calls to Action.

Optional:

Blog,
Case studies,
Lead magnet,
Calendar integration,
Payment links.

8. What platform is best—WordPress, Squarespace, Wix, or something else?

8. What platform is best—WordPress, Squarespace, Wix, or another platform?

Each has pros/cons.

WordPress offers ultimate customization and scalability and is great if you are serious about SEO and if you want to maybe integrate woocommerce.
Squarespace/Wix are easier for non-tech users.
Shopify is great for online stores
Showit is great for creativity, customisation, scalability and SEO.

We’ll discuss your needs, tech comfort, and plans before deciding a platform, but I do suggest Showit, as it is user-friendly, easy to take-over and have a great support system.

9. What content do I need to prepare before starting the design process?

You’ll need the following;

your bio,
services and service descriptions,
a few professional photos,
testimonials (if available),
any client stories or case studies.
possible inspiration photo's or websites you like

What is also important to think about, are;

Your ideal customer
Their specific paint points and how you solve it
The GOAL of your website - will it be sales, for authority, lead generation, or something else.

I normally provide you with a questionnaire which is specifically designed to help you identify what is needed and what you need to consider when starting your website.

10. Do I need a clear niche or offering before we start, or do you help clarify these?

It is advisable to have a clear niche and offering, but I have found that as you grow in your business, it can shift. For me it is more important to get "your essence" onto a website and then add your services and offerings around that.

As the end of the day, as a consultant, you not only provide services and solutions, you are also "selling yourself", and potential customers needs to get a sense of you and who you are to decide they want to work with you.

If you’re still refining your niche, I can also assist you in clarifying your ideal client profile, services, and messaging before design begins. And remember, if you niche changes, your website can change with it. Your website will evolve with you as you evolve and change.

Section 3: Professionalism, Branding, and Trust

11. How can I make my website look credible and trustworthy from day one?

Strong photography, professional design, clear service descriptions, and real testimonials or case studies build immediate trust. Adding credentials and clear processes also enhances your perceived authority.

Small tip - make sure all your touch-points has the same look and feel.

12. How do I showcase my experience without violating confidentiality agreements with my former employer?

Share high-level case studies and outcomes, ensuring all sensitive info is removed or anonymized. I’ll help you balance impact with discretion and compliance.

13. How do you differentiate me in a crowded field of consultants, advisors, or coaches?

It is difficult to stand out in a crowded field, but your story is unique. So is your value proposition and results.

To get you to stand out, we use all of those elements and weave it through your website—from copy to visuals to structure.

14. Can my website evolve if my services or business focus changes over time?

Definitely. I design your websites so you (or I, if you want me to) can update text, add new services, and publish new content as your business grows or pivots. This is also the main reason why I prefer Showit, as you do not need to know Wordpress or coding to make changes, which allows you to take full ownership of your site, without having to continuously having to go back to a developer or designer to do it for you.

15. How do I visually convey experience and professionalism without appearing “too corporate”?

Through modern, clean design combined with approachable imagery and warm messaging, we balance executive gravitas with authenticity and connection.
I have found that incorporating high-quality photography of yourself, instantly moves you away from being seen as "too corporate". You are now seen as personable and approachable.

16. What if I’m not comfortable showcasing myself personally? Can my website still feel authentic?

Absolutely. We’ll focus on sharing your story, values, skills, and results in a way you’re comfortable with.

Ps - I was once very uncomfortable "putting myself out there", but I have noticed that, that which we are uncomfortable with, are usually much bigger in our minds, than it is in real life.

Section 4: Features, Functionality & Future-proofing

17. Will my website be mobile friendly and look good on all devices?

17. Does my website need to be mobile friendly and look good on all devices?

Yes! Mobile-first, responsive design is standard so your site looks great everywhere.

18. Can I connect my website to my calendar, Zoom, booking system, or lead capture tools?

18. Should I connect my website to my calendar, Zoom, booking system, or lead capture tools?

Yes, it is important that you make the customer journey as seamless and easy as possible.

You can integrate online booking, meeting links, newsletter signups, and more so you automate scheduling and lead collection, and if you need help with this, I am here to assist. I can also set it up for you from the start.

19. Should I include a blog even if I’m not a frequent writer?

A blog is a great way to showcase thought leadership and boost SEO, but it’s not essential. Alternatives include case study pages or curated resource sections.

20. Can I highlight case studies or past achievements—while respecting confidentiality?

20. Can I highlight case studies or past achievement, while respecting confidentiality?

Yes, case studies are great for people to see real results. If you are hesitant to include details, you can anonymize details and focus on outcomes and value, while never disclosing sensitive information.

21. How will people find my new website—do I need to worry about SEO as a solo professional?

21. How will people find my new website? Do I need to worry about SEO as a solo professional?

Basic SEO is always needed (and is included with your design.)

Good fundamentals and clear service keywords help clients find you organically. Ongoing SEO, ads, or content marketing can boost exposure further if you desire.

22. Can I build an email list and use a lead magnet on my website?

Yes, this is a great way to get email addresses for your mailing list.

I can also help you set up opt-in forms, integrate with email tools, and create a starter lead magnet to grow your audience from day one.

23. Can I connect my website to LinkedIn, articles, podcasts, or other platforms?

23. Can you connect yout website to LinkedIn, articles, podcasts, or other platforms?

Yes. You are urged to link to your Social platforms, as well as other websites, as it helps with your SEO.

I’ll ensure your social, podcast, and event links are integrated for maximum cross-promotion.

24. Is it easy to add new services, articles, or a blog later?

Absolutely. Your site is built to be flexible and you’ll receive clear guidance for adding or editing content.

Showit also has a knowldge base with various articles and helpful videos that can you access anytime, if you get stuck.

25. What website features are most important for solo professionals versus corporate firms?

Solo professionals benefit from bio/about pages, clear service descriptions, calls to action, testimonials, and lead capture—built for ease of update and personalization.

Your professional/corporate journey, as well as personal anecdotes can add authenticity to your site and act as a form of validation. People like to see other's journeys as it makes you relatable and can also act as inspiration.

26. How do I communicate my value and story to my ideal clients?

This can be tricky, but when you ask yourself the right questions, you will be able to communicate your value.
As suggestion is to soundboard your ideas either off of someone else, or use an AI bot to act as a prober. Ask it for help and tell it what your end goal is. It can then generate questions that can lead you to the answer.

If we work together, I normally ask you some probing questions to craft compelling narratives, showcase your results, and structure the content to quickly explain your expertise and how clients benefit.

27. How will my website attract the right clients or opportunities without constant self-promotion?

By clarifying your value, using targeted language, and optimizing content for search and referral, your website works as a 24/7 ambassador, thereby attracting your ideal audience.

It is important to remember, that just having your website "out there" is not enough. Work is needed to generate traffic to it, either in the form of campaigns, SEO, EEAT, social media posting, paid ads, or others.

I normally explain it like building a house and expecting people to turn up. Without clear directions, they will not know how to get to you. This is the same for your website - you need to work on the directions; either by phoning, sending a pin or drawing a map. AND you need to remember to invite them to come over.

28. How can I create a lead magnet (e.g., downloadable resource) or email list?

The best place to start to create a lead magnet is Canva. Canva is a very user-friendly and easy platform to use and have multiple templates that you can easily use.

All you need to do is select a template you like, update the content and make sure the colours, font and layout is in line with your current style.

If you need assistance with this, I am more than happy to help at a fee.

29. How can I set up Google My Business or other relevant directories for increased visibility?

To easiest way to set-up your business for local searches is to set it up in Google Maps (Google My Business has moved across to Google Maps). You can do a google search and it will give you step-by-step instructions on how to set it up.

To get listed on relevant directories is normally quite easy as you need to create a profile and then populate sections with your information. It is normally very quick to do.

If you do need assistance, reach out as I am able to help with this.

Section 5: Security, Ownership & Support

30. How do I keep my website secure and up-to-date after launch?

If your website is built on Wordpress, you will need to ensure that it is regularly updated and backed-up, as well as the plugins are updated. You will also need to install spam filters, ensure your SSL certificate is updated and paid yearly, as well as a host of other items.

If you make use of a platform like Showit, or Shopify, these security features are normally built into the platform itself.

They also have support teams that can assist you with any queries.

It is therefore important to make the right decision when you decide on a platform to use.

And because of Showit's robust security and comprehensive support, I prefer to use Showit. With them, one does not need to worry about being spammed or attacked.

31. Who should own the website and the content on it?visibility?

31. Who should own the website and the content on it?

You should ALWAYS be the owner of your domain, content, and website.

My suggestion is that you ensure that the domain is registered in YOUR name, as well as the hosting of the website as this indicates ownership.

My suggestion is that if a web designer indicates that they will own any of the content, your domain name or website, you should look for another designer or developer.

For this reason I also prefer Showit. With Showit, you site can be designed and once ready, the key code is transferred to you. This means you are then the rightful owner. But note that if you purchase a template, you only purchase the use of the template and other people can also make use of the same template.

32. What legal pages do I need (Privacy Policy, Terms)?

At a minimum, a Privacy Policy is required if you collect any information.

There are various sites and companies that can assist with writing your Privacy Policy.

I have a standard policy that I use, and normally make available to my clients for their use.

33. What happens if I want to update or expand my website later?

If your website is designed in Showit or Squarespace, etc, most edits can be done easily.

My preference is Showit, as it is very intuitive and allows you to click, drag and drop. Its editing functions is very similar to the editing functions of MS Word, which makes it very easy for a non-technical person to do edits themself.

If you want advanced features or redesigns, I offer support or you’re free to work with your choice of provider.

Section 5: Process, Collaboration & Client Experience

34. What’s the typical process/timeline for setting up a website?

Typically you will start the process off with a first meeting with your web designer to determine your goals for your website.

From there you should have a strategy session, followed by content and design stages, review/feedback, then launch.

Most websites take 2–6 weeks, but expedited packages are available.

My specific process is a bit different as we have a first meeting to determine if we are a good fit.

From this meeting (after we have decided that we want to work together), I normally create a brand/mood board of what I believe will fit you and your customer. In our first and second meeting we normally have some general discussions to allow me to get to know you, which allows me to create your brand/mood board.

Once you agree to the mood board (sometimes you already have a brand, then this is replaced with your Home Page design), I start creating your website and complete it within a week.

Once your edits/changes have been made, the keycode is transferred to you and your site goes live within 24 - 48 hours (normally less).

I also help you with this and ensure all links are working and pages are loading correctly.

If all your information is ready with our first or second meeting, the total process can be completed within less than 2 weeks.

35. What if I’m still in a corporate role and need confidentiality in developing my website?

Web Designers respect their client's needs, especially their privacy completely. NO work or announcements are normally made public until you’re ready.

A tip: ensure the agreement/contract addresses this specific point.

36. How do we collaborate if I’m in a different city or time zone than my web desifgner?

36. How do we collaborate if I’m in a different city or time zone?

This is the great benefit of our era - all stages can be handled remotely through email, video calls, and shared documents.
Many web designers have international clients (as do I).

We also normally try to fit in with our clients and aim to make the process as smooth as possible.

37. Can my web designer work with my copywriter, photographer, or brand strategist if I have one?

37. Can you work with my copywriter, photographer, or brand strategist if I have one?

Yes, collaborative projects are welcome and encouraged. The goal is always a seamless final result.

38. What if I need to launch quickly? Does web designers offer fast-track solutions?

Yes. Various web designers offer rapid launch packages perfect for urgent transitions or speaking engagements. Just ask your preferred designer about their availability and capacity..

39. Can I ask my web designer to share examples of websites they’ve done for other corporate professionals or experts?

Absolutely!

Every web designer normally has a portfolio which includes examples of their work. And if they specialise in corporate professionals or experts, they will also have that as examples.

Don't hesitate to ask them to examples or just links to sites that they designed.

40. What types of results have past clients seen after launching their new sites?

40. What do your clients say about the experience of working with you?

Clients routinely mention my clarity, flexibility, and ability to turn strategic ideas into polished, effective websites.

Testimonials are available throughout my site, as well as on my LinkedIn profile.

41. What types of results can I expect after launching my new website?

Clients can typically expect to see increased client inquiries, more speaking or board opportunities, and an overall boost in their professional presence, industry recognition and an increase in requests to meet to see what value you can bring to their business.

Section 7: Legal, Compliance, and Ethics

42. Do I have to include legal essentials like privacy policies or disclaimers?

Yes, you have to to ensure you stay compliant with the relevant legislation governing the country you operate in.
Luckily with the easy access to information on the internet, relevant and applicable information can be found of either information to be included or people and businesses to contact for this information.

There are also sites that specialise in providing you with the correct wording for Privacy Policies, Terms of Service, and any disclaimers required by your profession or jurisdiction.

43. How do I ensure content remains compliant with my industry’s ethics or rules?

43. How do you ensure content remains compliant with my industry’s ethics or rules?

It is advisable to take the time to understand relevant regulations; such as confidentiality for advisors or compliance for financial/legal fields, and reflect these standards in your site’s content and features.

If you are in an industry that has strict regulations, it is advised to obtain correct legal guidance from qualified people. This can either be done by directly contacting people specialising in this (i.e. lawyers specialising in the financial services industry), or joining professional bodies governing or advising these industries. They will be able to guide you as to what to include or exclude, without opening yourself to risk.

44. What are best practices for displaying testimonials or case studies within regulatory boundaries?

Testimonials should be obtained with written client consent, and sensitive details in case studies must be anonymized, or not included at all.

45. What if I want to protect sensitive or proprietary information on my site?

It is always good to protect sensitive or proprietary information. The best way is to not publish any confidential data. Data can also be redacted and only snippets of information can be shared.

Just keep in mind, that if your LinkedIn profile has all your employment history and / or project history listed, people can link information to companies/people and infer links from that.

Sensitive and confidential information should not be shared publicly. If you want to add information to be accessible to certain people, you can create password-protected or “by request only” case studies when needed. If this is done, clear disclaimers have to be added and restrictions on the sharing of passwords have to be included on the Terms and Conditions page, as well as on the specific page the person accesses.

Please also ensure you have the consent of the person/business whose information you are sharing, before adding it to your site.

Section 8: Technical Support, Maintenance & Ownership

46. How will my website be maintained and updated after launch?

Depending on the platform you have chosen, you can easily make changes yourself using an intuitive editor, especially when using Showit.

Other platforms also normally have intuitive editors, but some can be more user-friendly than others.

It is advisable to discuss your needs with your designer/developer before you commit to a platform, and ensure your designer/developer does offer support after your site has gone life.

When you plan to take over full control of your website after launch, ensure that you either have the technical knowledge if it was designed on Wordpress, or ensure it is an easy to learn and usable platform if it is another platform.

Please feel free to contact me, if you want to discuss your options and to see what can work best for you.

47. Will I be trained to update my own website?

Normally designers does not provide training, but are more than willing to offer you training specific to your site.

Youtube also have numerous how-to videos and guides on the different platforms that can easily show you how to update or edit your website.

With Showit, you will have access to a full library with videos that shows you how to edit and update your website.

I however, always schedule a training session for my clients where I train them on their website and show them what and how to change elements and make updates.

48. Who owns my domain, my website and the content on it?

You should ALWAYS own your domain and your website’s content outright.

If at any time at the start of your website process, you get the impression that your designer/developer intends to own your domain/content, it is strongly advised that you either stipulate ownership in the contract/agreement, or look for another designer/developer.

Also ensure you have super admin access to your website as this will allow you to transfer admin rights to another service provider, should you want to change between providers.

Before I start working on your site, I ensure everything is registered in your name and you have master access.

49. What happens if I want to switch providers or take my website elsewhere?

Depending on the hosting provider you choose, your site is mostly portable and you always retain full access.

If you need to move or change hosts, you should be able to arrange that or ask your designer/developer to assist you with that.

Just keep in mind that if your website was designed within a platform, like Showit, Hostinger, etc., you might be restricted in transferring your site across to other platforms. You might be able to transfer/download the content, but not necessarily the design,

It is advised that you investigate all your options and decide on the best platform for your needs.

If you need guidance, please reach out as I can assist you in ensuring a smooth transition for you.

Section 9: Visibility, Lead Generation & Growth

50. How will people find my new website? Do I need to worry about Google or SEO as a solo professional?

As a standard practice most designers include foundational SEO (site structure, meta data, keyword basics) in every project, making it easier for the right clients to find you.

For more aggressive search visibility, ongoing SEO and content support is advised.

It is strongly suggested that your site is submitted to Google for indexing as your site is then crawled earlier than it normally would have been.

It is also suggested that you run campaigns (or ads) to generate traffic to your site. It has various benefits for your site's visibility and a plain post to your socials with a link to your website is the easiest way to do this.

There are many SEO consultants available to assist you with this, but as I look at the complete web design process, I am also able to assist you with this.

51. How do I collect leads or build an email list from my website?

User-friendly lead capture forms, integrated with email marketing tools, as well as lead magnets tailored for your clients can generate interest for your customers to submit their email addresses.

Designers always add contact forms to your site and various designers can also assist with designing lead magnets to entice people to submit their details.

52. Do I need to set up Google My Business or other directories for increased visibility?

When you provide on-site services or products in your area it is highly advisable to set-up your google business profile. After setting it up, it is advised that you optimise it and update it continuously to ensure it shows on top in searches.

Also list yourself on other business directories as these then link to your site, which helps with your SEO and discoverability.

If you need help or guidance setting this up. I am available to help with this.

53. How can I measure the effectiveness of my website?

Beyond page views, key metrics are qualified inquiries, newsletter signups, and booked calls or consultations.

You can install analytics tools which can help you monitor and track your site's performance.

The easiest tool to use is Google Analytics and can be set-up easily. Most platforms also provide a specific area where you can link your Google Analytics account to your website. You can then monitor performance within your site.

Have a look at this LinkedIn post for metrics I suggest you track;

54. Are there examples of websites of similar solo professionals?

There are multiple sits of solopreneurs and professionals.
A suggestion is to either do a Google search or a Pinterest search for inspiration.

You can also visit my my portfolio to see examples of work previously done.

Section 10: Business Transition & Strategic Value

55. How can a website support my transition from full-time employment to independent consultant or advisor?

A website creates a professional launch pad and allows you to validate your "new identity" and concept . It can make your offer clear for future clients, collaborators, or event organizers.

Most importantly, it positions you as a serious service provider and consultant and adds authority to your services.

56. Can a website help me test or validate new business ideas before fully committing?

56. Can a website help me test or validate new business ideas before fully committing

Absolutely! Pilot pages, value propositions, or interest forms allows you to gauge audience response to new services or products.

57. What common mistakes do solo execs make with their online presence, and how can I avoid them?

Common issues are:

generic messaging,
lack of clear calls-to-action,
unprofessional photos, and
poor mobile experience.

Ensure your designer addresses all of these, so you launch with confidence.

Most solo execs forgets to keep their finger on their website. Ensure you make updates and changes and generate traffic to it. Without you actively involved in your website, it will not work FOR you or your business.

58. What’s the first step to building my new online presence if I’ve never done this before?

Start by identifying possible designers/developers and then book an exploratory call with them.

After this first call and you have decided on a preferred designer, arrange a strategy session. After this ask for a clear roadmap from first draft to full launch.

59. Are there any additional business mentoring or marketing strategies available for execs/professionals moving to the consulting arena?

Yes, there are various people specialising in providing business mentoring and marketing services.

You can also contact me as my service blends strategic consulting, marketing, and branding so your website is not just attractive but delivers real business results.

Section 11: Trends, Flexibility & Future-Proofing

60. How do I stay up-to-date with industry trends to ensure my website doesn’t look dated quickly?

Ensure your designer is a life-long learner. This way through continuous learning and regular projects they should stay current with design, technology, and executive branding trends.

I personally design for longevity, not just what’s fashionable today.

61. Are there website or branding trends I should avoid as a professional consultant or executive?

Flashy gimmicks, generic stock imagery, and overly complex layouts can harm credibility.

Ensure your designers focuses on clean, timeless designs that enhance trust.

62. Can my website integrate with my speaking, media, coaching, or workshop activities?

Yes - bios, booking info, downloadable resources, event calendars, and media kits can all be featured seamlessly.

63. How will my website adapt as my reputation and opportunities grow?

Ensure your designer builds with flexibility in mind. If this is done, one can then easily add testimonials, update services, start a blog or podcast, and evolve your brand as you achieve more.

64. Will this just be another thing I have to redo in 18 months?

Not if it is done right.

When a website is built around your core values, message, and positioning, not trends or temporary offers, it has staying power.

Ask you designer/developer of previous work done and check whether the website was redone within the last year or so. If it was not, you know they know their stuff.

As a matter of interest; clients I worked with 2–3 years ago are still using the same structure and story today. The details may evolve, but the foundation holds. We design for who you're becoming, not just where you are now. That’s what makes it last.

65. Could not find an answer to any of your questions?

If you have a question not answered here, or want a private consultation specific to your goals, please contact me or book a free discovery call. (Feel free to make use of the form or calendar below).

My mission is to ensure you are as best informed as possible and that your online presence is as polished and professional as you. are.

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Alternatively you can contact me at celma@theintegrated.co.za

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Bothastrand, Greatbrak River, Mossel Bay, RSA

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Bothastrand, Greatbrak River, Mossel Bay, RSA