📊 Your Website should perform, but what should you look at?
So, you’ve made the leap from corporate life to starting your own consulting or service-based business. Congrats!
One of the first things most professionals tackle is getting a website up and running. But here’s the truth: a beautiful website isn’t enough.
To truly grow your business, your website needs to perform. That means attracting the right people, keeping them engaged, and guiding them toward taking action (like booking a discovery call or signing up for your email list). That’s where website metrics come in.
Below are 10 essential elements you should be measuring to ensure your website is working for you—not just sitting pretty.
1. Website Traffic
Your total visits tell you how many times your site has been accessed, while unique visitors show how many individual people are checking you out. Together, these metrics give you a pulse on your reach and visibility.
👉 Are people finding you at all?
2. Traffic Sources
Where are your visitors coming from? Google search? LinkedIn? Email? Understanding this helps you double down on what’s working and refine what’s not.
👉 Which of your efforts are driving the most (and best) traffic?
3. Bounce Rate
This measures how many people leave after viewing just one page. A high bounce rate could mean your message isn’t resonating—or that the site is too slow or confusing.
👉 Are people landing and leaving before they even understand what you offer?
4. Average Session Duration
How long are visitors staying on your site? This metric reflects how engaging and relevant your content is.
👉 Are you keeping people interested long enough to convert them?
5. Pages per Session
This shows how many pages someone visits before leaving. If they’re only hitting your homepage, you might need stronger calls-to-action or better internal linking.
👉 Are visitors exploring more than just your landing page?
6. Conversion Rate
The percentage of visitors who take a desired action (e.g., book a call, download a guide, sign up for your list). Arguably the most important metric for any service-based business.
👉 Is your website doing its job—bringing in leads or clients?
7. Top Landing Pages
These are the pages people land on first. Knowing which pages draw in traffic can help you optimize them for conversions and clarity.
👉 Are your highest-traffic pages aligned with your business goals?
8. Exit Pages
This shows the last page people visit before they leave your site. If it’s your pricing or services page, something may be confusing or missing.
👉 Where are you losing potential clients?
9. Click-Through Rate (CTR)
CTR helps you understand how compelling your buttons, links, and calls-to-action are. If no one’s clicking, they’re probably not clear or appealing enough.
👉 Are you guiding visitors toward the next step clearly?
10. Page Load Time
Slow websites = lost visitors. Especially on mobile. Google recommends pages load in under 2 seconds.
👉 Is your site fast enough to keep people from bouncing?
You don’t need to track everything, all at once.
Start with the basics: traffic, bounce rate, and conversion rate. Then dig deeper into your website metrics as your business grows.
Not sure how to access or interpret this data?
That’s exactly where I come in. I help consultants and solopreneurs like you set up and optimize websites that not only look good but also perform well—because a website should be more than a digital brochure.
📬 Want help reviewing your website metrics or planning your next move?
Let’s connect for a free 20-minute clarity call. Book a slot here.
Want to do it yourself? I suggest using a tool like Ubersuggest.
Need help getting started with your website or improving the one you already have?
Work with me →
