built for real clients with real briefs and real results
Every project below started the same way - a professional who knew their stuff and needed the world to see it.
real clients
briefs
No two clients have the same story.
No two websites should either.
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what we did
Challenges
Jeni had been running her coaching business for years under the name Eliminate Impossible. But the work had evolved. Her focus, her offers, and the clients she wanted to attract had all shifted — and her existing brand couldn't hold the new direction.
She came to me mid-pivot, ready to step into something bigger. What she needed wasn't a refresh. It was a complete rebuild.
about the project
what jeni said
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the results
What Jeni bought to the project:
- Logo
- 4 page brand guideline
- New Programme Information
- Completed website questionnaire
She can better see and understand your vision than even you probably can and has an amazing way of bringing it into reality. ....
She's simply a wizard when it comes to developing the perfect website. Celma is the best choice in my opinion for any website development!
AfriDigitalX is a Cape Town-based digital growth agency with 400+ brands served. When their new brand direction was ready, their website needed to catch up.
The brief was performance-focused — results, metrics, momentum. The site needed to communicate all of it before a visitor scrolled past the first section.
That's what we built.
what we did
Challenges
Paul needed his agency's new brand direction reflected online — clearly, credibly, and with the kind of visual energy that matched what Afri Digital X actually delivers for clients.
The site needed to move. Not just look good — communicate momentum. Performance metrics, client results, continuous growth. All of it had to come through before a visitor scrolled past the hero.
about the project
what paul said
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the result
What I appreciated most was her commitment to delivering a high-quality result while keeping the process smooth and collaborative.
Project Isizwe is a non-profit who provides equitable internet access for impoverished African communities.
They enable companies to utilise their CSI effectively by rolling out uncapped WiFi to communities free to the end user or through their R5 a day sustainability model.
As they have a small team, they needed a website that was easy to manage and update themselves.
about the project
- The website was designed and built in Showit to allow for easy updates by the team themselves., while knowing that the Showit team will keep the back-end functioning.
- The images selected for the website was chosen carefully in order to portray the reality of rural education in South Africa as well as to show the impact their work has on schools and communities.
- Important milestones reached by the team was added to the website to showcase the impact they are having on South Africa.
Outcomes
Having the correct messaging for the website was also crucial as they are a non-profit with multiple stakeholders and different types of customers. The messaging needed to be on point and needed to speak to the user, without alienating other users.
A key requirement was that the essence of what they do and the impact of their actions on South Africa and its society needed to be portrayed in a realistic and honest manner.
Challenges
Project Isizwe's website was designed on Wordpress, but was difficult to keep updated.
Showit was the natural choice for the team as it was an easy to use platform, which would allow the team to manage and update the website themselves. The team also needed the website to be set-up in such a way to allow for it to grow.
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about the project
Outcomes
what we did
Challenges
Jennifer came in needing a website.
What she got was a complete rebrand, a lead capture system, a website her clients trusted from day one, and training for her and her designer.
Delivered in a week.
What jennifer said
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I will be launching my new brand this week and cannot tell you how amazing it was to work with Celma.
25 years of knowledge. One week to make it visible.
Marius Burger is a seasoned CIO, CTO and independent ICT consultant with 25+ years of experience. When he launched m-konsult, he needed a brand and website that communicated the depth of that expertise — clearly, credibly, and fast.
what we did
Challenges
More about the project
click here to see the full site
Marius came with a company name, a logo, and a domain. Everything else needed to be built — brand identity, brand message, positioning, and a go-to-market strategy.
The challenge wasn't the build. It was translating 25 years of complex technical expertise into something his ideal clients could immediately understand and trust.
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what marius said
the result
You managed to translate the essence into a website that truly reflects who I am, the problems that I solve and the value that I create for my clients."
about the project
Outcomes
what we did
Challenges
George came with a logo and a clear area of expertise — hospital management consulting at the highest level. Everything else needed to be built around it.
Brand identity, website, domain, hosting, and all supporting digital elements. A complete online presence, built from the ground up.
click here to see the full site
what george said
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Celma did an excellent job....
She excelled in the quality and innovation of the design and final product. I can highly recommend her.
Don't just take MY word for it
Celma is incredible and I recommend her to anyone I meet! She goes above and beyond! Celma really understood me and what I was looking for and delivered a product that far exceeded my expectations. She is professional and timely in her work and very respectful and understanding. She is personable and can better see and understand your vision than even you probably can and has an amazing way of bringing it into reality. I've had people help me with website development before, but none of them came close to the caliber of work that Celma provided. She builds a first class website and has a great understanding of what works best and what is needed to ensure that the website performs optimally. She is up to date on the latest technology systems and advancements and is always learning to stay current. She's simply a wizard when it comes to developing the perfect website. Celma is the best choice in my opinion for any website development!
She can better see and understand your vision than even you probably can and has an amazing way of bringing it into reality. .... She's simply a wizard when it comes to developing the perfect website. Celma is the best choice in my opinion for any website development!
Jeni Jonte
Identity Expansion & Nervous System Coach
Celma was incredible to work with on my website. We are not experienced, and she was beyond helpful and patient with us and is walking us through how to continue making changes and additions on our own, or of course, through her. Her design was exactly what we asked for and captured my brand so well! She is always upbeat and was as excited as we are to create and launch it. She takes great care with her clients. We loved working with her!
Celma was incredible to work with on my website. Her design was exactly what we asked for and captured my brand so well! She is always upbeat and was as excited as we are to create and launch it. She takes great care with her clients. We loved working with her!
Jennifer Hawkins
Executive Advisor | Founder, Launched Performance
Working with Celma has been an absolute pleasure — she’s been lovely throughout every project we’ve done together. Her skills in branding, design, and web development are exceptional, with a level of creativity and precision I haven’t seen in a long time. She brings fresh ideas, executes them flawlessly, and makes the whole process enjoyable.
Her skills in branding, design, and web development are exceptional, with a level of creativity and precision I haven’t seen in a long time. She brings fresh ideas, executes them flawlessly, and makes the whole process enjoyable.
Shanay Masta
Founder & CEO @ LeadScorer